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Exam 17: Direct and Online Marketing: Building Direct Customer Relationships

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Question 71

Multiple Choice

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According to your textbook,what is the most likely future for online marketing?

A) Online marketing will remain an important approach in an integrated marketing mix.
B) Online marketing will replace magazines,newspapers,and eventually stores as sources for information and products.
C) The growth of online marketing will continue but at a much slower pace.
D) Online social networking will become the primary type of online marketing.
E) The use of online marketing will decline until its effectiveness can be better measured.

F) A) and E)
G) A) and D)

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Question 72

True/False

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C2B online marketing often involves the interchange of information through Internet forums,including customers' praise for and complaints about products.

A) True
B) False

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Question 73

Multiple Choice

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Which of the following is NOT one of the four major online marketing domains?

Most companies that create print catalogs now also provide catalogs.

Explain how the creation of the National Do- Not- Call Registry may have helped telemarketers more than it hurt them.

ABC Company sells directly to final consumers and avoids intermediaries while catering to a broad group of demographic segments.This marketer falls under which online marketing domain?

Amazon.com was the first company to use _ ,which is technology that sorts through customer purchasing patterns to create personalized site content.

Psychographic data in a customer database used by direct marketers includes information regarding a customer's and .

How does online marketing provide flexibility for sellers?

Natalie Brennan has been saving her money to buy a BMW convertible.Natalie has spent hours on the BMW Web site choosing the exterior and interior colors and studying the various options and models.Natalie has been using BMW's marketing Web site.

Which of the following is an advantage of a well- designed and targeted telemarketing plan?

How do Internet consumers differ from traditional offline consumers?

Organic Designs is a small,successful chain of stores offering stylish clothes made of all- organic materials for infants,toddlers,and young children.Most of the Organic Designs stores are located in urban areas.Now Organic Designs is considering using direct marketing to reach potential customers who live outside of the company's existing markets,with the goal of creating emotional connections and long- term relationships with a new group of customers.Which of the following methods of direct marketing would most likely be effective in accomplishing this goal?

Neal Murphy sells his company's unique gift items on television programs and entire channels dedicated to selling goods and services.Neal is using .

Using _ _ telephone marketing to contact potential customers,marketers sell directly to consumers.

The Internet has helped boost the popularity of catalogs as a direct marketing medium.

Marketers use telephone marketing to receive orders from television ads and catalogs.

Since the introduction of the Do- Not- Call Registry,fraudulent schemes such as investment scams and phony collections for charity have been on the decline.

Which of the following is an advantage of printed catalogs over digital catalogs?

How has the direct marketing industry taken steps to address privacy and security concerns?