Question 1

Which of the following is true about two different market segments?

Accepted Answer

A)   They can usually be served with the same marketing strategy.
B)   They usually require different marketing strategies.
C)   They are always in different geographic locations.
D)   They are usually interchangeable.
E)   All of the aboveF) C) and D)
G) None of the above

Question 2

It is generally not recommended for companies with less than $10 million in sales to go public.

Accepted Answer

A) True 
 B)False

Question 3

The most dramatic new market-segmentation strategy is the targeting of regional tastes.

Accepted Answer

A) True 
 B)False

Question 4

Looking for a vacant niche helps a company determine

Accepted Answer

A)   its advertising budget.
B)   the size of the marketing department.
C)   the best place to position a product.
D)   the best place to locate a new facility.
E)   its projected R&D expenditures.F) A) and B)
G) A) and E)

Question 5

A current trend in R&D management involves the lifting of the veil of secrecy whereby firms, even major competitors, are joining forces to develop new products.

Accepted Answer

A) True 
 B)False

Question 6

In preparing projected statements, to project cost of goods sold and the expense items in the income statement, which of these methods is recommended?

Accepted Answer

A)   Determining the net worth method
B)   What a firm earns method
C)   Percentage-of-sales method
D)   Price-earnings ratio method
E)   Outstanding shares methodF) A) and E)
G) B) and E)

Question 7

Which of these is the most common type of budgeting time frame?

Accepted Answer

A)   Daily
B)   Quarterly
C)   Annual
D)   Every decade
E)   MonthlyF) A) and E)
G) A) and D)

Question 8

A major effort in R&D may be very risky if technology is changing rapidly and the market is growing slowly.

Accepted Answer

A) True 
 B)False

Question 9

All of the following are examples of marketing decisions that may require policies EXCEPT

Accepted Answer

A)   to be a market leader or follower
B)   how to make advertisements more interactive to be more effective
C)   to offer a complete or limited warranty
D)   to use heavy, light, or no TV advertising
E)   to use exclusive dealerships or multiple channels of distributionF) B) and E)
G) B) and C)

Question 10

Limiting an organization's expenditures is the primary purpose of financial budgets.

Accepted Answer

A) True 
 B)False

Question 11

What is a limitation of using financial budgets?

Accepted Answer

A)   They can be so detailed that they are cumbersome and expensive.
B)   They can become a substitute for objectives.
C)   They can hide inefficiencies if done only on precedent.
D)   They are sometimes used as instruments of tyranny.
E)   All of the aboveF) A) and E)
G) A) and B)

Question 12

Additional capital is often required for successful strategy implementation.

Accepted Answer

A) True 
 B)False

Question 13

Explain how to perform a projected financial analysis.

Accepted Answer

The steps to performing a projected fina...

Question 14

A conservative rule of thumb is to establish a business' worth as ________ the firm's current annual profit.

Accepted Answer

A)   twice
B)   three times
C)   five times
D)   ten times
E)   fifteen timesF) B) and C)
G) A) and E)

Question 15

The only reasons businesses have for determining their worth is preparing to be sold or to buy other companies.

Accepted Answer

A) True 
 B)False

Question 16

Editorial content and advertising content are increasingly being mixed on blogs.

Accepted Answer

A) True 
 B)False

Question 17

In the low earnings period, too much ________ in the capital structure of an organization can endanger stockholders' return and jeopardize company survival.

Accepted Answer

A)   debt
B)   liquidity
C)   equity
D)   cash
E)   tax liabilityF) All of the above
G) A) and B)

Question 18

An EPS/EBIT chart can be constructed to determine the break-even point, where one financing alternative becomes more attractive than another.

Accepted Answer

A) True 
 B)False

Question 19

The most common type of financial budget is the capital budget.

Accepted Answer

A) True 
 B)False

Question 20

Although there are many marketing variables that impact the success or failure of strategy-implementation efforts, two variables are central to the process. What are these variables? Discuss why they are so important.

Accepted Answer

Two variables of central importance to s...

Exam 8: Implementing Strategies: Marketing, Financeaccounting, RD, and MIS Issues

Editorial content and advertising content are increasingly being mixed on blogs.

Correct AnswerverifiedShow Answer

An EPS/EBIT chart can be constructed to determine the break-even point, where one financing alternative becomes more attractive than another.

Correct AnswerverifiedShow Answer

Which of these is the most common type of budgeting time frame?

Correct AnswerverifiedShow Answer

In preparing projected statements, to project cost of goods sold and the expense items in the income statement, which of these methods is recommended?

Correct AnswerverifiedShow Answer

A conservative rule of thumb is to establish a business' worth as ________ the firm's current annual profit.

Correct AnswerverifiedShow Answer

In the low earnings period, too much ________ in the capital structure of an organization can endanger stockholders' return and jeopardize company survival.

Correct AnswerverifiedShow Answer

Additional capital is often required for successful strategy implementation.

Correct AnswerverifiedShow Answer

A major effort in R&D may be very risky if technology is changing rapidly and the market is growing slowly.

Correct AnswerverifiedShow Answer

The only reasons businesses have for determining their worth is preparing to be sold or to buy other companies.

Correct AnswerverifiedShow Answer

Which of the following is true about two different market segments?

Correct AnswerverifiedShow Answer

Looking for a vacant niche helps a company determine

Correct AnswerverifiedShow Answer

Limiting an organization's expenditures is the primary purpose of financial budgets.

Correct AnswerverifiedShow Answer

A current trend in R&D management involves the lifting of the veil of secrecy whereby firms, even major competitors, are joining forces to develop new products.

Correct AnswerverifiedShow Answer

It is generally not recommended for companies with less than $10 million in sales to go public.

Correct AnswerverifiedShow Answer

What is a limitation of using financial budgets?

Correct AnswerverifiedShow Answer

Although there are many marketing variables that impact the success or failure of strategy-implementation efforts, two variables are central to the process. What are these variables? Discuss why they are so important.

Correct AnswerverifiedTwo variables of central importance to s...View AnswerShow Answer

The most common type of financial budget is the capital budget.

Correct AnswerverifiedShow Answer

Explain how to perform a projected financial analysis.

Correct AnswerverifiedThe steps to performing a projected fina...View AnswerShow Answer

The most dramatic new market-segmentation strategy is the targeting of regional tastes.

Correct AnswerverifiedShow Answer

All of the following are examples of marketing decisions that may require policies EXCEPT

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Two variables of central importance to s...
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The steps to performing a projected fina...
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