Question 1

Which of the following is not one of the essential skills that the Girl Scout cookie program seeks to develop in scouts?

Accepted Answer

A)   decision making
B)   business ethics
C)   goal setting
D)   people skills
E)   none of the aboveF) A) and E)
G) A) and B)

Question 2

When Girl Scout councils shifted their focus onto better business approaches and skill development in selling their cookies,even enlisting consultants and hosting sales training seminars,which market philosophy would you say this represents first?

Accepted Answer

A)   production orientation
B)   sales orientation
C)   market orientation
D)   social marketing orientation
E)   product-sales orientationF) A) and E)
G) B) and E)

Question 3

The Girl Scouts have been selling cookies for a century and have that "long-term,mutually rewarding relationship" with America's sweet tooth.So why have their sales been lagging in the last decade?

Accepted Answer

A)   Girl Scout cookies are too expensive.
B)   The Great Recession is entirely to blame.
C)   People don't like the new flavors.
D)   Not enough Girl Scouts equals not enough "sales representatives."
E)   none of the aboveF) A) and B)
G) None of the above E

Question 4

When the Girl Scouts of Nassau County,New York,enlisted the advice of professional sales trainer Jeff Goldberg,he emphasized __________ ,the same thing he tells adult sales forces when he teaches them.

Accepted Answer

A)   market orientation
B)   professionalism
C)   brand focus
D)   goal setting
E)   all of the aboveF) B) and C)
G) C) and D)

Question 5

Girl Scout cookies are sold to benefit a not-for-profit.So,no marketing is really involved.

Accepted Answer

A) True 
 B)False

Question 6

By creating cookies geared toward specific markets,such as Dulce de Leche,the Girl Scouts tried to provide a good that people did not want.

Accepted Answer

A) True 
 B)False

Question 7

If we think of the Girl Scouts,a nonprofit organization,as a sales-oriented organization,what is its primary goal in selling cookies?

Accepted Answer

A)   Still the same as any business, to make a profit.
B)   Profits are secondary. The real goal is to teach business skills to Girl Scouts.
C)   The goal of teaching Girl Scouts how to make money and making money are one in the same.
D)   Building teams is the primary goal because troops are, after all, teams.
E)   Empowering girlsF) A) and E)
G) A) and D) A

Question 8

Girl Scouts selling cookies doesn't teach real marketing because Girl Scout cookies aren't something people really need.

Accepted Answer

A) True 
 B)False

Question 9

A marketing consultant hired by the Girl Scouts suggests they justify the smaller boxes of cookies as "portion control" packaging to combat obesity.Would this be in keeping with the Girl Scouts strategies of selling more cookies and its broader purpose of teaching scouts?

Accepted Answer

A)   Yes, it is a perfect example of the merit of a societal marketing orientation.
B)   No, this would not be good business ethics.
C)   Yes, there is both a social and an economic justification that benefits the customer and the seller alike.
D)   Yes, this is a good way of delivering what people don't know they want.
E)   No, the smaller packages only have the purpose of saving on cutting production costs.F) A) and B)
G) D) and E) B

Question 10

Girl Scouts in Atlanta used demographics to identify residential areas with the right discretionary income to spend on cookies.This is an example of a market orientation.

Accepted Answer

A) True 
 B)False

Exam 2: Case Study Girl Scout Cookies

Which of the following is not one of the essential skills that the Girl Scout cookie program seeks to develop in scouts?

Correct Answer
verified

When Girl Scout councils shifted their focus onto better business approaches and skill development in selling their cookies,even enlisting consultants and hosting sales training seminars,which market philosophy would you say this represents first?

Correct Answer
verified

The Girl Scouts have been selling cookies for a century and have that "long-term,mutually rewarding relationship" with America's sweet tooth.So why have their sales been lagging in the last decade?

Correct Answer
verified
E

When the Girl Scouts of Nassau County,New York,enlisted the advice of professional sales trainer Jeff Goldberg,he emphasized __________ ,the same thing he tells adult sales forces when he teaches them.

Correct Answer
verified

Girl Scout cookies are sold to benefit a not-for-profit.So,no marketing is really involved.

Correct Answer
verified

By creating cookies geared toward specific markets,such as Dulce de Leche,the Girl Scouts tried to provide a good that people did not want.

Correct Answer
verified

If we think of the Girl Scouts,a nonprofit organization,as a sales-oriented organization,what is its primary goal in selling cookies?

Correct Answer
verified
A

Girl Scouts selling cookies doesn't teach real marketing because Girl Scout cookies aren't something people really need.

Correct Answer
verified

A marketing consultant hired by the Girl Scouts suggests they justify the smaller boxes of cookies as "portion control" packaging to combat obesity.Would this be in keeping with the Girl Scouts strategies of selling more cookies and its broader purpose of teaching scouts?

Correct Answer
verified
B

Girl Scouts in Atlanta used demographics to identify residential areas with the right discretionary income to spend on cookies.This is an example of a market orientation.

Correct Answer
verified

Exam 2: Case Study Girl Scout Cookies

Which of the following is not one of the essential skills that the Girl Scout cookie program seeks to develop in scouts?

Correct AnswerverifiedShow Answer

When Girl Scout councils shifted their focus onto better business approaches and skill development in selling their cookies,even enlisting consultants and hosting sales training seminars,which market philosophy would you say this represents first?

Correct AnswerverifiedShow Answer

The Girl Scouts have been selling cookies for a century and have that "long-term,mutually rewarding relationship" with America's sweet tooth.So why have their sales been lagging in the last decade?

Correct AnswerverifiedE

When the Girl Scouts of Nassau County,New York,enlisted the advice of professional sales trainer Jeff Goldberg,he emphasized __________ ,the same thing he tells adult sales forces when he teaches them.

Correct AnswerverifiedShow Answer

Girl Scout cookies are sold to benefit a not-for-profit.So,no marketing is really involved.

Correct AnswerverifiedShow Answer

By creating cookies geared toward specific markets,such as Dulce de Leche,the Girl Scouts tried to provide a good that people did not want.

Correct AnswerverifiedShow Answer

If we think of the Girl Scouts,a nonprofit organization,as a sales-oriented organization,what is its primary goal in selling cookies?

Correct AnswerverifiedA

Girl Scouts selling cookies doesn't teach real marketing because Girl Scout cookies aren't something people really need.

Correct AnswerverifiedShow Answer

A marketing consultant hired by the Girl Scouts suggests they justify the smaller boxes of cookies as "portion control" packaging to combat obesity.Would this be in keeping with the Girl Scouts strategies of selling more cookies and its broader purpose of teaching scouts?

Correct AnswerverifiedB

Girl Scouts in Atlanta used demographics to identify residential areas with the right discretionary income to spend on cookies.This is an example of a market orientation.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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E

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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A

Correct Answer
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Correct Answer
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B

Correct Answer
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